xxxxxv) Nine Natural Instincts

Not understanding our 9 basic human instincts when asking people to accept change (Andrew O'Keeffe 2009), ie loss aversion, emotion before reason, first impressions to classify, gossip (social chitchat), confidence before realism, empathy & body language, contest & display, social belonging, and hierarchy & status

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31 Nine Basic Instincts

Introduction Nine Basic Instincts

Loss Aversion Instinct

Emotions Before Reason

Brain Is Not Rational

First Impression To Classify

Gossip

Confidence Before Realism

Empathy And Body Language

Contest And Display

Community Social Belonging

Hierarchy And Status

Using Emails To Illustrate The Impact Of Basic Instincts