Common Change Management Errors (79)

lxxix) Not Understanding that Most People like Being in Cliques (people like being with others who share the same points of view, have common/shared beliefs, values, etc; people like to connect with similar genders, race, religions, ethnicities, professions, passions, interests, etc.; you tend to gravitate to those who agree with you; your perception of the world is shaped by what you believe
"...when we hear beliefs that we agree with we get a rush of dopamine. When we hear beliefs we don't like, our stress hormones are increased......we have a strong hormonal reaction......to all beliefs shared and held.....we like echo chambers......We become the 'yep yeps'. Yep I agree. Yep I like that. Yep we should do that..."
Georgia Murch, 2022c