The Importance of Buy-in (an example)
Elite vs 'diverse masses' (including informal leaders)
Like most change initiatives, a selected elite (eg IT experts, etc) is usually asked to lead most digital transformations. However, research indicates that actively including others in the organisation to be involved can result in a more effective change initiative. This is summarised in tabulated form:
| "...Why elite digital silos alone don't create digital transformation |
How diverse masses plus digital elite drive digital transformation |
| Incomplete or unclear business objectives for the transformation |
A compelling articulation of what opportunities can be realised by transforming |
| Making reactive (to competitors, markets, new technology) moves that are not integrated with all aspects of the business strategy |
An integrated approach that derives all activities from business objectives |
| Focusing mostly on the technology, and the data, not on people impacted and the adoption of the change |
Focusing on behaviours, mindsets, and engagement in addition to tools, technology, and training |
| Not appreciating or addressing the anxiety, uncertainty, and the avalanche of data caused by the transformation |
Addressing fears and anxieties of employees - calming the survival response |
| Engage a small homogeneous group, leading to missed opportunities, limited support, and resistance |
Build urgency and commitment from a broad group of employees |
| Rigid implementation and an over-reliance on management processes |
Inspire action and leadership by activating thrive responses among a broad employee base..." John Kotter et al, 2021 |