More on Buy-in cont.

Introduction
Need to start talking about what you deliver rather than what you do in the change process focusing on context, challenges and language.
What you do can include things like change profile, impact assessments, risk assessments, strategies, defining roles and responsibilities, frameworks and techniques, plans (people management, communications, training, etc), performance tracking, feedback, etc..

While what you deliver can be
- infuse empathy into your initiative
- add a human face to change impact
- accelerate outcome achievements
- delivers people-depended project ROI
- accelerate the likelihood of meeting project objectives, on time and on budget
- reduce costs and risks for adoption like resistance, attrition, conflict and frustration
- reduces the gap between requirement and results in between outputs and outcomes
- make change success repeatable and scalable with methodology, structure, intent, etc

Levels of buy-in (3)

i) conceptual (the people side of change is critical, ie
"...a must-have, not a nice-to have..."
Prosci, 2023x

ii) contextual (need to adequately resource change management)

iii) contractural (people play a key role in driving adoption and implementing change)
"...people don't buy what you do, they buy why you do it..."
Simon Sinek as quoted by Prosci, 2023x

Technically we focus on the 'what'. However to gain the buy in we need to focus on the 'why'.


(source: Prosci, 2023x )
Summary
Move from
"...I conduct readiness assessments, complete impact analysis, build strategies, create change management plans and support integration into project plans..."
Prosci, 2023x
to
"...I help us capture proportion of project benefits it depends on employee adoption and usage..."
Prosci, 2023x


(source: Prosci, 2023x)

(source: Bryan Carey, 2024)

(source: Bryan Carey, 2024)

(source: Bryan Carey, 2024)